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beyond the limits of traditional lingerie

SARDA

It’s about feeling strong in unexpected, daring, yet wearable pieces. It’s quality lingerie you don’t see anywhere, with comfort that lets you go everywhere.
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French elegance

Gaby by Empreinte

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Trend alert!

Pretty in Pink

The latest from Marie Jo, Jereme in Glossy Pink. Flattering to every skintone.
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an iconic collection

by Lise Charmel

Dressing Floral - exceptionally chic yet providing outstanding support and comfort.
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the latest from
Caroline Svedbom
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Something Special?
Our Bridal Collection
Explore the finest luxury lingerie by Europe's premier brands. Find the perfect set for your special day.
Stripe & Stare Original Knicker in Purple Pansies with Lilac Trim
Stripe & Stare

Stripe & Stare Original Knicker in Purple Pansies with Lilac Trim

£18.00
/

Made from 95% biodegradable TENCEL™ Modal x Micro (AKA trees!)
• Proven to be more than twice as soft as cotton
• The perfect cut, no unsightly lines or riding up
• Cloud-soft, breathable, feminine & comfortable
• Sustainable underwear designed by women, for women
• One tree planted with every order
• Model Sizing - Berta wears a size M

We recommend washing on a cool, 30 degree wash or by hand. Dry flat and avoid tumble drying. For knickers, we recommend washing in a net bag. 

Please note with bright and neon dyes, there may be colour rub when new. With wash and wear the colour will fade subtly. Hand or cool washing will help preserve the vibrancy of bright colours.

Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace
Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace
Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace
Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace
Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace
Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace
Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace
Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace
Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace
Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace
Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace
Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace
Stripe & Stare

Stripe & Stare Original Knicker in Raspberry with Neon Mint Lace

£18.00
/
The Original Knicker in Raspberry and Neon Mint finished with lace trim, packaged with love in a gift box.

• Made from 95% biodegradable TENCEL™ Modal x Micro (AKA trees!)
• Proven to be more than twice as soft as cotton
• The perfect cut, no unsightly lines or riding up
• Cloud-soft, breathable, feminine & comfortable
• Sustainable underwear designed by women, for women
• One tree planted with every order
Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Stripe & Stare Original Knicker in Purple with Raspberry Lace
Stripe & Stare Original Knicker in Purple with Raspberry Lace
Stripe & Stare Original Knicker in Purple with Raspberry Lace
Stripe & Stare Original Knicker in Purple with Raspberry Lace
Stripe & Stare Original Knicker in Purple with Raspberry Lace
Stripe & Stare Original Knicker in Purple with Raspberry Lace
Stripe & Stare Original Knicker in Purple with Raspberry Lace
Stripe & Stare Original Knicker in Purple with Raspberry Lace
Stripe & Stare Original Knicker in Purple with Raspberry Lace
Stripe & Stare Original Knicker in Purple with Raspberry Lace
Stripe & Stare

Stripe & Stare Original Knicker in Purple with Raspberry Lace

£18.00
/
The Original Knicker in Purple and Raspberry finished with lace trim, packaged with love in a gift box.

• Made from 95% biodegradable TENCEL™ Modal x Micro (AKA trees!)
• Proven to be more than twice as soft as cotton
• The perfect cut, no unsightly lines or riding up
• Cloud-soft, breathable, feminine & comfortable
• Sustainable underwear designed by women, for women
• One tree planted with every order
Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Stripe & Stare Original Knicker in Vintage Ditsy (SS)
Stripe & Stare Original Knicker in Vintage Ditsy (SS)
Stripe & Stare Original Knicker in Vintage Ditsy (SS)
Stripe & Stare Original Knicker in Vintage Ditsy (SS)
Stripe & Stare Original Knicker in Vintage Ditsy (SS)
Stripe & Stare Original Knicker in Vintage Ditsy (SS)
Stripe & Stare Original Knicker in Vintage Ditsy (SS)
Stripe & Stare Original Knicker in Vintage Ditsy (SS)
Stripe & Stare

Stripe & Stare Original Knicker in Vintage Ditsy (SS)

£18.00
/

The Original Knicker in Vintage Ditsy print finished with lace trim.

• Made from 95% biodegradable TENCEL™ Micro x Modal (AKA trees!)
• Proven to be more than twice as soft as cotton
• The perfect cut, no unsightly lines or riding up
• Cloud-soft, breathable, feminine & comfortable
• Sustainable underwear designed by women, for women
• One tree planted with every order
• Model Sizing - Berta wears a size M 

We recommend washing on a cool, 30 degree wash or by hand. Dry flat and avoid tumble drying. For knickers, we recommend washing in a net bag. 

Please note with bright and neon dyes, there may be colour rub when new. With wash and wear the colour will fade subtly. Hand or cool washing will help preserve the vibrancy of bright colours.

We recommend ironing Soft Brushed Woven products post-wash to reshape.

Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.

Guilt Lingerie

Golden Square, Petworth
West Sussex, GU28 0AP

Monday - Saturday 10am - 5pm

Get directions