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Guilt Online

Our Best-sellers
Shop all SHOP NEW
New Year. New You.

Be Marie Jo.

Online and in store.
shop the collection
Latest collection

PAIN de SUCRE

Shop the newest pieces - in store only
Shop the latest collection

Wish in Fabulous Pink
by Simone Perele

Now you no longer have to choose between comfort & beauty.
let yourself be seduced by

AUBADE

Indulge in elegance.
the latest from
Marie Jo
Selyna will become your festive favourite. The sultry red of gorgeous flowers against a black background? We’re in!
Shop the collection
KNICKERS MADE FROM TREES
Stripe & Stare
Anything but ordinary.
Stripe & Stare Original Knicker in Snowflake
Stripe & Stare Original Knicker in Snowflake
Stripe & Stare Original Knicker in Snowflake
Stripe & Stare Original Knicker in Snowflake
Stripe & Stare Original Knicker in Snowflake
Stripe & Stare Original Knicker in Snowflake
Stripe & Stare Original Knicker in Snowflake
Stripe & Stare Original Knicker in Snowflake
Stripe & Stare

Stripe & Stare Original Knicker in Snowflake

£18.00
/
Tax included.
The Original Knicker in Candy Cane Stripe finished with lace trim, packaged with love in a gift box. • Made from 95% biodegradable TENCEL™ Modal x Micro (AKA trees!) • Proven to be more than twice as soft as cotton • The perfect cut, no unsightly lines or riding up • Cloud-soft, breathable, feminine & comfortable • Sustainable underwear designed by women, for women • One tree planted with every order • Model wears a size M
Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Stripe & Stare Original Knicker in Candy Cane with Red Lace
Stripe & Stare Original Knicker in Candy Cane with Red Lace
Stripe & Stare Original Knicker in Candy Cane with Red Lace
Stripe & Stare Original Knicker in Candy Cane with Red Lace
Stripe & Stare Original Knicker in Candy Cane with Red Lace
Stripe & Stare Original Knicker in Candy Cane with Red Lace
Stripe & Stare Original Knicker in Candy Cane with Red Lace
Stripe & Stare Original Knicker in Candy Cane with Red Lace
Stripe & Stare Original Knicker in Candy Cane with Red Lace
Stripe & Stare Original Knicker in Candy Cane with Red Lace
Stripe & Stare Original Knicker in Candy Cane with Red Lace
Stripe & Stare Original Knicker in Candy Cane with Red Lace
Stripe & Stare

Stripe & Stare Original Knicker in Candy Cane with Red Lace

£18.00
/
Tax included.

The Original Knicker in Candy Cane Stripe finished with lace trim, packaged with love in a gift box.

• Made from 95% biodegradable TENCEL™ Modal x Micro (AKA trees!)
• Proven to be more than twice as soft as cotton
• The perfect cut, no unsightly lines or riding up
• Cloud-soft, breathable, feminine & comfortable
• Sustainable
underwear designed by women, for women
• One tree planted with every order
• Model wears a size M

Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Stripe & Stare Original Knicker in Christmas Flamingo
Stripe & Stare Original Knicker in Christmas Flamingo
Stripe & Stare Original Knicker in Christmas Flamingo
Stripe & Stare Original Knicker in Christmas Flamingo
Stripe & Stare Original Knicker in Christmas Flamingo
Stripe & Stare Original Knicker in Christmas Flamingo
Stripe & Stare Original Knicker in Christmas Flamingo
Stripe & Stare Original Knicker in Christmas Flamingo
Stripe & Stare Original Knicker in Christmas Flamingo
Stripe & Stare Original Knicker in Christmas Flamingo
Stripe & Stare

Stripe & Stare Original Knicker in Christmas Flamingo

£18.00
/
Tax included.

The Original Knicker in Christmas Flamingo finished with lace trim, packaged with love in a gift box.

• Made from 95% biodegradable TENCEL™ Modal x Micro (AKA trees!)
• Proven to be more than twice as soft as cotton
• The perfect cut, no unsightly lines or riding up
• Cloud-soft, breathable, feminine & comfortable
• Sustainable
underwear designed by women, for women
• One tree planted with every order
• Model wears a size M

Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.
Stripe & Stare Original Knicker in Christmas Cactus
Stripe & Stare Original Knicker in Christmas Cactus
Stripe & Stare Original Knicker in Christmas Cactus
Stripe & Stare Original Knicker in Christmas Cactus
Stripe & Stare Original Knicker in Christmas Cactus
Stripe & Stare Original Knicker in Christmas Cactus
Stripe & Stare Original Knicker in Christmas Cactus
Stripe & Stare Original Knicker in Christmas Cactus
Stripe & Stare Original Knicker in Christmas Cactus
Stripe & Stare Original Knicker in Christmas Cactus
Stripe & Stare

Stripe & Stare Original Knicker in Christmas Cactus

£18.00
/
Tax included.

The Original Knicker in Christmas Cactus
finished with lace trim, packaged with love in a gift box.

• Made from 95% biodegradable TENCEL™ Modal x Micro (AKA trees!)
• Proven to be more than twice as soft as cotton
• The perfect cut, no unsightly lines or riding up
• Cloud-soft, breathable, feminine & comfortable
• Sustainable
underwear designed by women, for women
• One tree planted with every order
• Model wears a size M

Please note: Lingerie Cup sizes on this website are standardised to European sizes for ease of use.
Clothing Size
Size XS S M L XL 2XL 3XL
EU 36 38 40 42 44 46 48
UK 8 10 12 14 16 18 20
USA 6 8 10 12 14 16 18
Lingerie Cup Size
EU A B C D E F G H I J
UK A B C D DD E F FF G GG
USA A B C D DD DDD G H I J
Lingerie Back Size
UK 30 32 34 36 38 40 42
EU 65 70 75 85 85 90 95
USA 30 32 34 36 38 40 42
France 80 85 90 100 100 105 110

We recommend that the best way to a perfect fit is to be professionally fitted in our shop in Petworth by one of our experts. At Guilt we have fully trained staff who will gently guide you through the process in a discreet and comfortable environment, to help you achieve the confidence and comfort that a beautiful, well-fitting bra can give.

If you cannot come and visit our shop in Petworth, here is a simple guide to help you feel comfortable and look beautiful in your bra.

Step 1 - Fasten your bra using the middle hook(s). If the back is too tight, try a bra with a bigger back size and a smaller cup. For example if a 34D bra is too small, try a 36C.

 

Step 2 - Position the midriff band so that the front of your bra is at the same height as the back.  Make sure the separator is centred between your breasts.

 

Step 3 - Use the adjustment slider on each strap to find the right strap length. Straps that are too tight will crush your bust, while straps that are too loose will not flatter the neckline.

 

Step 4 - Adjust your bust in the bra by leaning slightly forward. The underwires should go around the breasts. Use your hand to position the nipple under the cross-cup seam, at the top of the dart or in the centre of the cup, depending on the bra style.

Guilt Lingerie

Golden Square, Petworth
West Sussex, GU28 0AP

Monday - Saturday 10am - 5pm